Motif launches Motif 2.0 for iOS

GaryPageau , ,
Motif 2.0

Motif, the personalized photo project app from RR Donnelly, launch the redesigned iOS app, Motif 2.0, featuring major upgrades for Motif users on an iPhone and iPad. Most notably, Motif 2.0 for iOS features a redesigned project editing experience created to make the process of designing photo books and calendars even more intuitive, saving users time as the holiday gifting season approaches, the company claims.

Key features of the Motif iOS 2.0 app include:

  • Enhanced Image Selection and Browsing: The enhanced image selection process now accesses and allows users to easily aggregate photo selections across Memories, Albums and theCamera Roll. This will cut back on time spent tracking down photos to add to a project. Images are also now significantly bigger and easier to see, making manual selection of images a breeze. Users can long-press on an image square to see the full-size image.

  • Express Project Creation: Motif 2.0 introduces a faster way to fashion your photo book in just four clicks, perfect for large albums or memories, a feature in which Motif scans your photos and groups together based on similar attributes (people, dates, locations, etc.). Simply pick your product, choose your Album or Memory and let Motif filter the best, recommended images, pick a theme and checkout.

  • Simplified Navigation: Motif 2.0 has also simplified navigation on the app while editing photo projects, providing a dedicated single-page editing view. The app also provides resizable trays to make browsing images, layouts, colors, and patterns easier.

  • Enhanced Color Selection: Motif 2.0’s enhanced color selection allows users to create custom colors and saves them as a color swatch that can be used throughout the project.

“Motif’s iOS app has always been easy to use, but since we first introduced it last year, we’ve been listening to our customers and have conducted extensive usability testing to help optimize the experience even further,” said Craig Bauer, Global Managing Director of Motif. “With Motif 2.0 for iOS we introduced ways to improve the overall experience, making it more fluid and intuitive. Users will now have improved customizability allowing them to recreate special moments with a few easy taps, during a time when sharing memories with friends and family is of the utmost importance.”

Find the new and improved Motif app in the iOS App Store, available in the U.S. and Canada. The app is free; pricing starts at $12.99 for a softcover photo book, $27.99 for a hardcover photo book and $22.99 for a 12-month photo calendar.